Page 11 - In The Loop (15 Aug - 30 Nov, 2018)

Alzheimer Socks 3.0

On 21 Sept. 2018, World Alzheimer Day, the 3rd collection
of Alzheimer Socks was launched; an initiative to create In 2015 & 2017, Euro Sox Plus teamed up with Interloop
awareness among people about Alzheimer’s disease. The Limited to produce the 1st and 2nd collection of Alzheimer
3rd collection has been designed by Alzheimer patient Socks designed by Dutch Designers; Mart Visser & Frans
Willem and his granddaughter Naomi with the help of Euro Milenaar and twin sisters; Truus & Riet Spijkers,
Sox Plus, an allied company of Interloop Limited. Willem respectively. The 1st and 2nd editions became very
has been suffering from Alzheimer’s disease since more successful and were able to collectively generate
than a year. Willem and Naomi participated in the €700,000, donated to VUmc Alzheimer Center.
Alzheimer Socks design contest and were asked to share
their story. Naomi was surprised that her grandfather
chose bright colours instead of grey or black.

The socks were designed for both ladies and men. This
year again the campaign slogan was ‘Hero with Socks’.
Every person who buys these socks contributes to
research on diagnostics & treatment of Alzheimer’s
disease and becomes a hero. The Alzheimer socks are
being sold online through the web shop
https://www.alzheimersocks.nl/, and in stores like Jumbo,
Jeans Centre, de Bijenkorf, OGER and coop. In total
almost 80,000 pairs are expected to be sold in the next few
weeks.
The aim of Alzheimer Socks is to contribute approximately.
€ 630,000 to the Alzheimer Foundation for this edition. The
profit from the sale of these socks will be donated to
Alzheimer Nederlands and will be used for research at the
VUmc Alzheimer Center in Amsterdam. 3rd collection of Alzheimer Socks

First Interloop Women Blind Cricket Training & Coaching Camp

Pakistan Blind Cricket Council’s (PBCC) qualified
professional coaches. Trainers boosted skills of the
trainees through physical exercises and also shared their
cricket expertise with them during training sessions. In
addition to the coaching session, an eyesight assessment
was also conducted by Brien Holden Vision Institute
(BHVI).

This was a great opportunity for the young females to
enhance their technical skills for playing at the
International level. Col. (Retd) Ijaz Ahmed Nasir, SA to
CEO Interloop Limited was the chief guest while Syed
Sultan Shah, Chairman PBCC, Samrana Yasmeen,
Interloop sponsored the 1st Interloop Pakistan Women’s Director Middle East and Hasan Minto, Global Director
Blind Cricket Team Training and Coaching Camp at Sustainable Service Development BHVI were special
Abbottabad Public School & College Cricket Ground from guests at the closing ceremony and presented shields and
30 Jun. - 5 Jul., 2018 for the young females with visual certificates to the participants. SA to CEO in his closing
impairment. After the extensive training and coaching the remarks emphasized upon the importance of sports in the
players will be selected for the Pakistan Women’s Blind lives of females. PBCC also thanked Interloop’s support in
Cricket team to play in the Bilateral Cricket Series against sponsoring the Women Blind Cricket Training Camp and
Nepal. Coaching and Training services were acquired from creating opportunities for the visually impaired females.

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