Page 10 - In The Loop (15 Aug - 30 Nov, 2018)

we care Alzheimer Socks 3.0 In 2015 & 2017, Euro Sox Plus teamed up with Interloop

On 21 Sept. 2018, World Alzheimer Day, the 3rd collection
of Alzheimer Socks was launched; an initiative to create
awareness among people about Alzheimer’s disease. The
Socks designed by Dutch Designers; Mart Visser & Frans
3rd collection has been designed by Alzheimer patient Limited to produce the 1st and 2nd collection of Alzheimer
Willem and his granddaughter Naomi with the help of Euro Milenaar and twin sisters; Truus & Riet Spijkers,
Sox Plus, an allied company of Interloop Limited. Willem respectively. The 1st and 2nd editions became very
1st Batch of Women Interloop Scholars Graduate from GCWUF has been suffering from Alzheimer’s disease since more successful and were able to collectively generate
than a year. Willem and Naomi participated in the €700,000, donated to VUmc Alzheimer Center.
Women constitute almost 50% of world’s population and Alzheimer Socks design contest and were asked to share
Pakistan is no different. Yet, we see a big drop in this their story. Naomi was surprised that her grandfather
percentage when it comes to their progressive contribution chose bright colours instead of grey or black.
to the society.
The socks were designed for both ladies and men. This
In male dominated societies, women generally remain year again the campaign slogan was ‘Hero with Socks’.
underprivileged, dependent and hence poor. But the Every person who buys these socks contributes to
situation is changing, even in Pakistan where women have research on diagnostics & treatment of Alzheimer’s
realized that by joining the workforce they can not only disease and becomes a hero. The Alzheimer socks are
improve their personal and financial status but can also being sold online through the web shop
contribute significantly to the country’s economic stability. https://www.alzheimersocks.nl/, and in stores like Jumbo,
Jeans Centre, de Bijenkorf, OGER and coop. In total
As part of its on-going endeavors for women almost 80,000 pairs are expected to be sold in the next few
empowerment, Interloop Limited collaborated with weeks.
Government College Women University, Faisalabad
(GCWUF), in May 2015 and instituted 120 scholarships The aim of Alzheimer Socks is to contribute approximately.
annually for deserving female Bachelor Degree Students € 630,000 to the Alzheimer Foundation for this edition. The
by funding approximately US$ 62,600 annually. 120 girls profit from the sale of these socks will be donated to
from humble backgrounds are benefiting from this scheme Alzheimer Nederlands and will be used for research at the 3rd collection of Alzheimer Socks
This year the First Batch of 30 Women Interloop Scholars VUmc Alzheimer Center in Amsterdam.
graduated from GCWUF to further pursue their studies or
work.
First Interloop Women Blind Cricket Training & Coaching Camp
Interloop Scholar; Aqsa Basharat, a BS Economics
graduate, coming from a modest background appreciated Pakistan Blind Cricket Council’s (PBCC) qualified
Interloop’s support in helping deserving young females professional coaches. Trainers boosted skills of the
pursue their Bachelor’s Degrees without any financial trainees through physical exercises and also shared their
pressure and enabling them to follow their goals. Saima Interloop Scholar, Aqsa Basharat in conversation with Aqsa Tariq, cricket expertise with them during training sessions. In
Ali, a BS (Hons) Chemistry graduate who had almost given Sr. Officer Corp. Comm., Interloop addition to the coaching session, an eyesight assessment
up on her studies when she got married, felt fortunate to was also conducted by Brien Holden Vision Institute
secure Interloop scholarship and pursue her dream of paying for university fees was challenging for her father (BHVI).
becoming a lecturer. Another Interloop Scholar, a BS who had a low paid job, but was determined to advance
Mathematics graduate, Sana Maqsood, who realized that her educational goals, secured Interloop scholarship which This was a great opportunity for the young females to
relieved her parents from worrying about paying for her enhance their technical skills for playing at the
tuition fee. International level. Col. (Retd) Ijaz Ahmed Nasir, SA to
CEO Interloop Limited was the chief guest while Syed
Sonia Anwar, an ambitious & bright student and BS (Hons) Sultan Shah, Chairman PBCC, Samrana Yasmeen,
Chemistry graduate comes from a mediocre family. She Interloop sponsored the 1st Interloop Pakistan Women’s Director Middle East and Hasan Minto, Global Director
was taken aback when her parents were unable to support Blind Cricket Team Training and Coaching Camp at Sustainable Service Development BHVI were special
her university education. She managed to score top marks Abbottabad Public School & College Cricket Ground from guests at the closing ceremony and presented shields and
in FSc which let her secure the Interloop scholarship. 30 Jun. - 5 Jul., 2018 for the young females with visual certificates to the participants. SA to CEO in his closing
impairment. After the extensive training and coaching the remarks emphasized upon the importance of sports in the
Sana Aslam, had no means to pursue higher education players will be selected for the Pakistan Women’s Blind lives of females. PBCC also thanked Interloop’s support in
and was ready to give up on her dream of earning a Cricket team to play in the Bilateral Cricket Series against sponsoring the Women Blind Cricket Training Camp and
Bachelor’s Degree, when she found out about the Nepal. Coaching and Training services were acquired from creating opportunities for the visually impaired females.
Interloop Scholarship Program. By studying hard and with
Interloop’s support, Sana today proudly holds the BS
(Hons) Degree in Chemistry. Maimoona Mehboob’s father
had to take loan to provide his daughter with good
education.
Seeing that her father had to support her brothers and
sisters as well, Maimoona knew that she had to step up
and take control of her own fate. She started tutoring FSc
students and financed herself till she got selected for the
Saima Ali talking about the hard times she faced in life before securing Interloop Scholarship. She has now graduated with BS
Interloop Scholarship (Hons) in Chemistry with top marks and is pursuing her
Postgraduation Degree.

10 11