Page 19 - ITL Oct-Dec, 2020

S&M 1&2, PD, QA, Corp Comm & Sustainability Cell at a Glance

Sales & Merchandising 1 & 2 Teams

Faryal Sadiq, VP Sales & Marketing works with diverse teams and heads the Sales & Merchandising 1&2, Product Development,
Quality Assurance, Corporate Communication, Marketing Communication, New Business Development, and Sustainability functions.
Sales & Merchandising Corporate Communication
Understanding the constantly changing consumer demands Corporate Communication works towards building up the
and to manage customer satisfaction effectively, S&M has been corporate brand image and reputation through engagement and
diversified into multiple subdivisions handling customers from communications with external stakeholders. It utilizes modern
different geographies. S&M 1&2 are working with some of the communication styles & tools to promote organizational
largest clothing brands & retailers in the North American & initiatives and represent the company on digital and
European regions and Japan. While managing hosiery sales by conventional media. Regularly publishing newsletters, reports,
executing contracts with existing customers and generating new business profiles, videos, developing case studies, and
business, S&M 1&2 also work on new product development and managing sponsorships, website, intranet & social media are a
innovation. Their main focus remains on partnering with the few of the many applications that are part of Corporate
customers and providing them with end to end solutions, and Communication’s portfolio. This direct and indirect
managing cordial relationships with internal stakeholders for communication approach helps the company in building deeper
effective and efficient business execution. relationships with customers and other stakeholders.
Product Development Sustainability Cell
Vertical Sampling Facility is a vertically integrated state of the art Interloop has a centralized Sustainability Cell which works
product development setup, comprising a digital design studio, a tirelessly towards making the business sustainable, ensuring the
yarn library, a color development lab, 28 sample yarn dyeing protection of communities, restoring and conserving
machines, 8 socks dyeing machines, 120 diversified Knitting ecosystems, and creating competitive profit. It sets sustainability
machines, hand linking, digital printing, sublimation print, heat targets for all business units, monitors the performance, and
transfer, label/lace application, anti-skid facility and tights tracks the impacts of company’s environmental, social,
development, all under one roof. VSF digital design studio is community, and prosperity initiatives. It facilitates in managing
being equipped with 3D sampling and a dedicated design team. customer requirements regarding sustainability, and also
Business growth with key accounts and breakthrough with new develops new policies & actions, recommending the best course
US retailers are significant achievements of PD. of action for future.
Quality Assurance
The department looks after Quality Control, Quality Testing Labs
& Quality Management System. The Quality Policy refers to the
working processes to produce quality products and deliver
excellent services to our valued customers. With ISO/IEC
17025:2005 & ISO/IEC – 17043 accreditations, Interloop is the
First Textile Company in Pakistan to provide Local Proficiency
Testing (PT).

Corporate Communication, New Business Development
Quality Assurance Department
& Marketing Communication Teams
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