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ILNA Team Expands Competitive Analysis to Denim

As ILNA has expanded into new categories, the research has
expanded as well. Data gathering on Underwear and most
recently Denim is actively taking place. A cross functional
team is analyzing Denim departments across many top
retailers in the US. The result will be a library of data that
includes information such as, branding, fiber content,
country of origin, and special features. Similar to the sock
data, this will be used as strategic guidance for current and
prospective partners. It will also allow for tracking trends
from one season to the next and one year to the next as
research continues.
It is an exciting project and will provide valuable insights and
expertise helping ILNA and its customers grow into the
future.

Interloop North America (ILNA) is known for providing relevant
and competitive value-added services, such as Design, Planning,
and Product Development. Another highly sought-after
service from its customer partners is the proprietary Market
Intelligence.
For over 8 years ILNA has been engaged in primary research
at top retailers in the industry. ILNA’s Competitive Analysis is
a collection of data that has been gathered on socks in stores
and across genders. The data includes information on space
allocated to genders, brands, sock types, different attributes
(e.g. cushioning, moisture management) and price points to
name a few. This data is used as guidance to customers and
to support strategic initiatives and recommendations.

New Little Planet by Carter’s Launched in US & Canada

Carter’s is the leading brand of children’s clothing in the US The full collection of color-coordinated clothing and
today. A new sustainable brand concept was launched in the accessories is “kind to planet” and “gentle for your little ones”.
US and Canada earlier this year. The coordination of color and patterns create an irresistible
collection of products to clothe babies from head to toe.
The Little Planet brand is dedicated to the highest standards
of textiles, using Global Organic Textile Standard - GOTS The Carter’s brand creates a full range of quality baby and
certified cotton materials and recycled packaging. children’s clothing and accessories. With a long history that
dates back to 1865, the Carter’s brand has earned the trust
Interloop is the nominated supplier for soft, cozy, organic of generations to provide enduring and quality products.
cotton socks, and has earned phenomenal customer reviews
due to positive results of the sustainable, eco-friendly products. We are proud to welcome Carter’s brand to Interloop
Limited.

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