Page 19 - IN THE LOOP (APR-SEPT 2021)

Establishment of Design Studio at Interloop

At Interloop, we are engaged in multiple-category businesses virtual samples with realistic fabric texture, sewing details,
including Hosiery, Denim, Knitwear and Seamless. To create color and fit by using CLO3D and Apex4 software. The digital
seasonal collections for our multi-category businesses, a fabrics are an exact replica of actual fabrics. We transform actual
state-of-the-art design studio has been established at VSF fabric’s weight, fabric content, drape and stretch ability to a
Faisalabad where our in-house experienced designers are digital fabric. This allows us to get the same fit of any 3D
creating aesthetically pleasing, customer focused 3D digital sample as actual garment. Our designers can also project
samples and physical prototypes to attract and retain the file with 3D viewability on a mannequin or a sock dummy
customers, meeting all creative needs of the businesses. according to the gender & age group, and adjust it as per

This is a leap towards value-added services for our customers required measurements, sizes, morphologies, and looks and
through digital transformation, which is also part of our present it to the customer for evaluation and feedback. Our
Vision 2025. goal is to improve our product line to work with high-end
brands in future. We aim to increase the turnover and enhance
Our dedicated teams research on upcoming trends, fabrics, our PR with our customers by frequently meeting
colors and washes and use trending tools like WGSN fashion buyers/designers. To engage the customer we aim to
for forecasting fashion trends of coming seasons for the provide most suitable design input based on our factory’s
global market. We expand our research over market strength.
intelligence by visiting trade shows, store checks, meeting
raw material suppliers and sample shopping. We also With a dedicated facility, and a team of passionate designers,
engage with our buyers/designers to study their requirement we have progressed towards time and process efficiency by
before we develop a collection. Based on this research, our establishing a more sustainable production process. This
team develops mood boards and tech packs and move innovative and efficient process with a futuristic approach
ahead with the photoshoot and presentation of collection to will help us to streamline ourselves with the essential and
our buyers. This way, we are serving our customers with swift, ever-demanding consumer pressure for the immediacy of
flexible, efficient, and unique solutions. We are creating 3D the new looks.

19