Page 15 - In the Loop - Jul - Sep, 2020

on both merchant and customer end. This project has helped us
reduce almost 80 to 90 percent of manual data punching. We
are now expanding this project to facilitate other teams as well.
Interloop is ranked as the Gold supplier for H&M whereas C&A’s
physical product testing is approved from Interloop’s internal lab.
We obtained C2C Certification for Lidl which is a cradle-to-cradle
certification whereby we produce sustainable products using
biodegradable materials.

Since the inception of Interloop Limited, the Sales &
Merchandising department was working under one head. In Jul
2018, it was categorized by regions, US and EU, and hence
S&M - 3 & 4 came into existence. This department was given
under the supervision of VP Hosiery Sales, Masooma Zaidi, in
Jun 2019, and is currently dealing with customers in the Europe
region.

In Jun 2020, a sub-department by the name of “Strategy Together with this year’s Alzheimer sock team, Interloop Europe
Management” was created within S&M - 3 & 4. Headed directly has once again been able to contribute to the 5th edition of the
by the VP, this department further constitutes designated socks that will be launched this year under the theme “Let’s fight
individuals from the S&M team. Moreover, there are five major Alzheimer”. The purpose for this project is to create awareness
divisions with each division looking after a specific set of about the disease and show solidarity and support with the
customers and departmental projects. These divisions further affectees. The profits earned from this project go to Alzheimer -
constitute specific teams/individuals for handling the sample centrum Amsterdam for scientific research. Our team has
development, order execution and packaging processes as well worked diligently in order to develop and launch a Sales
as the respective correspondence with the customers, vendors, Dashboard which allows company-wide visibility into the last
and internal teams. three years of customer history. It is an easy and effective way to
quickly update oneself about the current situation of customer
The core responsibilities of S&M - 3 & 4 include growth in sales, sales and growth, facilitates in-depth analysis of the trends and
customer relationship management, new product development, plays an important role in formulating and adjusting strategies.
increase in profit margin, improvement in internal processes,
strengthening relationship with internal and external
stakeholders, innovation, and customer feedback. Moreover,
Strategy Management department works side by side to provide
support and overlook cultural development within the
department. From publishing quarterly newsletters to ascertaining
individual as well as team needs for development and growth;
arranging team building, motivational and recreational sessions;
and working to create an energetic and positive atmosphere.

S&M - 3 & 4 is working with some of the biggest clothing retailers
in the EU region, namely, C&A, H&M, Primark, and TESCO, etc.
We implemented Robotic Process Automation (RPA) in H&M as
a pilot project which yielded great results in terms of saving time

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